Denver Broncos

In 2016, Marketing 360® partnered with the Denver Broncos Football Club to become the Official Marketing Software of the Denver Broncos. The partnership would allow the Broncos to utilize our marketing software, and in return we would handle a few creative projects for their corporate partnerships. These partnerships included brands such as Ford, Bud Light, BetMGM, Breckenridge Distillery, United Airlines, Empower, Mattress Firm, and more.

When I came on board, the partnership was scattered and disorganized, and turnaround times were too long for simple projects on our end. I took ownership of all aspects of this partnership, from project management to creative execution. What started as a few email graphics and social posts turned into season-long campaigns with landing pages, static and video advertising, social posts, and emails. When their internal design department was in a bind, they would also rely on me to create graphics for the Broncos brand itself.

Over the years, I tightened up turnaround times while increasing partnership satisfaction. As a result, this partnership produces over $1.5M in annual revenue under my direction. Below are examples of projects created for the Denver Broncos and their partners, from static to video, and digital to print.

Broncos Country is Ford Country Broncos Business Boost Broncos Business Huddle Miscellaneous Broncos Collateral

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Broncos Country is Ford Country

Partnering with the Broncos and Ford, I am responsible for year-round promotions as well as information regarding new truck and SUV models for each year under the Broncos Country is Ford Country moniker. I maintain a landing page featuring new vehicles, promos, and a dealership finder, and create digital advertisements for new contests.

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Broncos Business Boost

The Denver Broncos announced in early 2020 the launch of Broncos Business Boost program, which encourages fans and the Colorado community to support local businesses. Broncos Business Boost is committed to helping Colorado businesses rebound and recover from the economic impact of COVID-19 through multiple avenues. Coloradoans were encouraged to nominate a business that could use a boost, and the winners would receive different prize packages. I was responsible for all creative assets of the campaign since launch, including the landing page, promotional materials, and social ad campaigns. Each year I updated the look slightly while keeping the overall feel the same.

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Broncos Business Huddle

In February of 2020, we partnered with the Broncos to launch the 3rd annual Broncos Business Huddle. Small business owners from across the state were invited to network with Broncos-designated specialists and receive valuable business and leadership insights that can be applied to current business models. I designed all the print and digital collateral for this event, which included signage, posters, nametags, decals, raffle tickets, and brochures.

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Miscellaneous Broncos Collateral